Jason Lujasonqlu.com

Sydney, Australia

Jason Lu

Product leader · Founder · AI-first builder

Current focusDesigning products and companies where intelligent software participates in the workflow itself.

Product leader, founder and AI-first builder with experience across Google Photos, TikTok, media, marketplaces, SaaS and early-stage ventures.

Enter the journeyjasonqlu.com
Jason Lu smiling, wearing round glasses and a brown t-shirt, arms crossed.
Jason Lu

The journey

Architect, founder, product leader, global technology, AI-first builder.

I turn ambiguous opportunities into products, platforms and operating systems: shaping strategy, designing the experience, structuring complex builds, shipping quickly and learning from real users.

  1. Chapter

    Architect

    Architecture taught me systems thinking.

    ArchitectureProfessional foundation

    Earlier career

    Originally trained as an architect. The discipline continues to shape how I see products: as interconnected systems of people, constraints, information, environments and behaviour.

  2. Chapter

    Founder

    Entrepreneurship taught me commercial reality.

    FounderKOPA

    Earlier venture

    Founded an e-commerce furniture business combining digital commerce, brand, customer acquisition, operations and physical-product experience.

  3. Chapter

    Product leader

    Product management taught me prioritisation.

    Lead Product Manager, Data & MarketplacesAre Media

    2022-2025, Sydney

    Led product strategy and delivery across data platforms, publishing technology, marketplaces and digital experiences for Australia's largest magazine publisher.

    • Owned and prioritised an 80+ initiative product roadmap.
    • Led the migration of 15 brands onto a consolidated publishing platform.
    • Led multidisciplinary product squads of up to seven people and mentored product managers.

  4. Chapter

    Global technology

    Google and TikTok exposed me to products operating at global scale.

    Product Manager, TikTok LIVE SMBTikTok / ByteDance

    2025, Sydney

    Owned product initiatives across acquisition, onboarding, education, activation and retention for businesses and creators beginning and growing their LIVE presence.

    • Developed the TikTok Business Hub, an education and activation destination for SMB LIVE creators.
    • Worked across teams in Australia, China, the US and MENA.

    Product, Google PhotosGoogle

    2026

    Owned onboarding and activation work within Google Photos, combining growth product management, experimentation, systems thinking and emerging AI interaction design at global scale.

    • Led new AI-powered onboarding initiatives, exploring more contextual, personalised and adaptive customer experiences.

  5. Chapter

    AI-first builder

    AI is collapsing the distance between an idea and something that can actually be built.

    Founder / AI Product StrategistIndependent, Consulting & Venture Building

    2026-Present, Sydney

    Building an AI-first practice helping businesses redesign workflows, launch digital products and introduce intelligent automation into their operations.

    • Designed AI-assisted operating systems connecting strategy, workflows, content, customer acquisition and business operations.
    • Built content engines that transform conversations and source material into structured, reusable business content.
    • Signed and delivered paid consulting engagements, including ongoing strategic retainers.

Selected work

Case studies: the problem, his contribution, the outcome.

Consolidation 2022-2025

Fifteen brands, one publishing platform

Are Media, Lead Product Manager, Data & Marketplaces

Problem
Australia's largest magazine publisher had 15 brands to move onto a consolidated publishing platform, alongside an 80+ initiative roadmap spanning data platforms, publishing technology, marketplaces and digital experiences.
Contribution
  • Owned and prioritised the 80+ initiative product roadmap.
  • Led the migration of 15 brands onto the consolidated platform.
  • Led multidisciplinary squads of up to seven people, mentored product managers and strengthened discovery and prioritisation practices.
  • Identified AI and automation opportunities across analytics, content and internal workflows.
Outcome

Improved delivery velocity by approximately 20%, and delivered work associated with these results:

  • 151%page-view growth
  • 46%stronger engagement
  • 15%lower bounce rate
  • 3%conversion improvement
  • 30%higher customer satisfaction

Activation 2026

Shortening the path to value in Google Photos

Google, Product, Google Photos

Problem
Friction in customer flows limited discovery and adoption of Google Photos capabilities. The work was to reduce the distance between initial entry and meaningful product value.
Contribution
  • Owned and developed key Google Photos onboarding journeys across critical stages of the customer lifecycle.
  • Designed, launched and analysed multiple A/B experiments to improve activation, engagement and progression.
  • Structured and led large product builds with multiple dependencies across product, design, engineering and data.
  • Led new AI-powered onboarding initiatives and designed AI-assisted flows.
Outcome

Foundational onboarding systems and product improvements increased traffic into onboarding and onboarding performance by approximately 10%, and improved discovery and adoption of Google Photos capabilities.

  • ~10%traffic into onboarding and onboarding performance

Architecture 2026-Present

An end-to-end digital health and longevity platform

Independent, Founder / AI Product Strategist

Problem
A digital health and longevity platform had to work as one service across acquisition, onboarding, payments, consent, clinician workflows, booking, patient experience and internal operations.
Contribution
  • Led product architecture and delivery for the platform.
  • Designed an end-to-end service architecture spanning customer acquisition through clinician and internal workflows.
  • Developed AI-assisted workflows across onboarding, operations, quality assurance, sales pipelines and service delivery.
Outcome

One connected service architecture, from customer acquisition through clinician and internal workflows, with product architecture and delivery led end to end.

  • Acquisition
  • Onboarding
  • Payments
  • Consent
  • Clinician workflows
  • Booking
  • Patient experience
  • Internal operations

Point of view: AI and workflows

If we designed this company or product today, assuming intelligent software existed from the beginning, how would it work?

Designing products and companies where intelligent software participates in the workflow itself.

I sit unusually close to both strategy and execution, moving from problem framing to production without treating each discipline as an isolated hand-off.

  1. ProblemResearch
  2. StrategyProduct
  3. UXArchitecture
  4. PrototypeBuild
  5. LaunchMeasure

End to endOpportunity discovery → Product definition → Prototype → Production → Measurement → Iteration

Uses Claude, ChatGPT, Codex and other frontier models across research, product definition, development, evaluation and operations.

  • AI operating systems

    Connected knowledge, workflows, content, customer acquisition and operational decision-making.

  • Digital health platform

    Designed an end-to-end service architecture spanning customer acquisition through clinician and internal workflows.

  • Automated content engines

    Turned unstructured conversations and source material into reusable, governed content.

  • Generative AI products

    Moved one concept from idea to working prototype in approximately four days using an AI-first development workflow.

Capabilities and education

Unusually close to both strategy and execution.

Product leadership

  • Product strategy
  • Discovery
  • Roadmaps
  • Experimentation
  • Growth
  • Platforms
  • Marketplaces
  • SaaS
  • Consumer products

Artificial intelligence

  • AI product strategy
  • Generative AI
  • LLM workflows
  • Agents
  • Automation
  • AI-assisted development
  • Evaluation

Venture building

  • Zero-to-one products
  • Prototyping
  • Validation
  • Business models
  • Founder-led sales
  • Productisation

Technology

  • Next.js
  • React
  • TypeScript
  • Supabase
  • PostgreSQL
  • Vercel
  • APIs
  • Analytics
  • CMS
  • Automation tooling

Leadership

  • Cross-functional leadership
  • Workshops
  • Stakeholder management
  • Product mentoring
  • Strategic facilitation

Education

  • Executive MBAAustralian Graduate School of Management, UNSW

    Graduated 2025

    Strategy, innovation, transformation, leadership and entrepreneurship. WAM: 80.

  • ArchitectureProfessional foundation

    Earlier career

    Originally trained as an architect: products as interconnected systems of people, constraints, information, environments and behaviour.

Contact

Bring an ambiguous opportunity.

He turns ambiguous opportunities into products, platforms and operating systems. For founders, executives and hiring leaders, the conversation starts at his site.

Start at jasonqlu.com